Social Media


What is Social Media?  Social Media is the collection of strategies, practices and tools for communicating, creating, sharing and discussing news, information and other media online. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model.Social media is content created and shared by individuals on the web using freely available websites that allow users to create and post their own images, video and text information and then share that with either the entire internet or just a select group of friends

Some examples of Social Media and what they are:

Twitter: Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page.


Facebook:  Facebook is as social networking website through which you can connect with the friends and relatives. It was founded by Mark Zuckerberg in 2004 and originally it was called as The Facebook. It first became a big hit on the campus and then within few months, it gained popularity among other colleges too and became a big social networking website. In 2005, it was opened for high schools and the name “The Facebook” was also change to “Facebook”. The domain was purchased for $200,000 US dollars. At that time it was only available to the schools, universities and organizations but then in 2006, it was open to everyone and included anyone and everyone. Anyone or everyone can join it. As it was gaining much popularity day by day, Mark Zuckerberg enlisted two other students to assist him, Duston Moskovitz and Chris Hughes. In 2007, facebook launched the platform where developers can create the applications for facebook.

These applications provided the facility to people to interact with their friends and it also provided them with the facility to play games on the facebook. The features of facebook profile include the facebook profile where you can upload your photo and you can also share photo albums with your friends. It also supports online chat system. You can chat with your connections that are online. Facebook also supports the service of making groups and fan pages. Facebook can be used as a universal authentication service. You can set the privacy settings for your profile as to whom it is visible and to who it is not and to what extent. It also supports a feature of wall that is place where you and your friends can write messages for you.

Linkedin:  LinkedIn is the leading online professional directory of individuals and companies. LinkedIn ( has over 85 million members in more than 200 countries, including executives from every Fortune 500 company.

Individuals use LinkedIn for professional networking, connecting, and job searching. Companies use LinkedIn for recruiting and for providing company information to prospective employees.

LinkedIn members can search for jobs, join groups, research companies, and network with members of their network.

Companies can post information about the company and job listings on company pages. Companies can also contact LinkedIn members for recruiting purposes.

Why use Social Media:  The question you should be asking yourself is why would I NOT use Social Media. A social media assessment will help you determine where you are, what you have been doing, what you have been doing right and what could use some improvement. We begin with the end in mind and create, together with you, a roadmap to which you can refer when you feel you’ve lost sight of your goal. By creating a roadmap we make it easy for you to stay on track with your Social Media and help you avoid taking detours that wastes time and money for your business. We can link your accounts making it simple and easy to stay connected.

I can help take the mystery out of social media and get you up-to-date.

Contact Nancy Combow for your website, blog or social media needs. 270.776.0222 (c) 270.586.3043 (o)


The Cathedral Institute  1145 Bennington Place,  Franklin, Kentucky 42134  (270) 223-8343 e-mail:

© 2012 The Cathedral Institute Web Design by Randall Hoffman